Evaluation Activity 3

What kind of media institution might distribute your media product and why?

I have decided that IPC would be the best suited company to publish my magazine. This is due to them fitting the criteria to help my Unique Selling Point of supporting and raising awareness of new, young hip-hop/rap/grime artists in the UK.
As a UK-based company, who already publish NME magazine here, IPC have a an invaluable experience and understanding of the UK media market and, whilst they do not have an existing hip-hop outlet, they would be eager to diversify and tackle the British hip-hop music scene. Thus, it fits the 'UK' criterion of my Unique Selling Point.
As my magazine focuses on young hip-hop talent, it presents a new area of the music industry for IPC to explore. Also, as they are used to publishing NME (a rock and INDIE magazine) they would be interested in the original, individual aspects of my magazine.
Another important factor is that they sell 350 million copies of magazines per year - this prestige and success is the kind I am looking for to help sell my magazine.